Table of Contents for Blogger
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Blogging is the single most powerful way to establish you and your company as an expert in your space. It's the only platform you own as an entrepreneur (no, you don't own access to your social-media audiences, and one change in the algorithm can doom your business if it's your primary source of leads).
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While some might think it's not as shiny and fun as getting that dopamine hit off a "like" in an app, having a solid blogging strategy is one of the best ways to find the right audience for what you have to offer without being a slave to search algorithms and posting every day. In fact, blogging sent over 3 million people to my website last year — without paid ads or social media.
first sub heading
Blogging Basics That Will Keep Viewers Coming Back for More
In today's world, it can be hard to get your content seen online. Social algorithms change on a daily basis, and it's become harder than ever to get organic reach.
second sub heading
First up, yes, you should definitely have a blog on your website. A blog shows your potential clients and customers that your business is active. Plus, the search algorithms love a site that is frequently updated, and once your initial site is established, a blog is the best way to do this. “Blogging is dead” is some of the worst advice on the internet — don’t listen to it! it's never too late to start a blog.
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Don't assume people know your world
Remember that what is commonplace for you is most likely brand new to your potential clients and customers.
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If you focus on establishing your own corner of the internet with a blog, you can bypass social algorithms, which are primarily based on timing and popularity, and build an audience organically using search algorithms, which primarily factor in relevance and user experience.
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